Social media strategist for DTC beauty, fashion and wellness brands.

10+ years across US and Asian markets. Turning audience insights into social strategies, creative campaigns and creator programs that build brand relevance and drive demand.

364%
increase in website sessions from organic socials
> 2M
annual organic reach for owned channels
+ 233%
YoY growth in followers
> $1M
EMV generated
No Luggage Travel × Singapore Tourism Board
Co-executed a partnership campaign with the Singapore Tourism Board, managing 5 US-based influencers on the ground for a week-long trip to Singapore.
+ 205% ER
10X YoY reach
4.1M est. reach
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Eldest Daughter Club × Love, Bonito
A curated fashion edit built with Eldest Daughter Club for Eldest Daughter's Day. Eldest daughters were getting recognition in the media, and we tapped community leading the conversation.
8.93% ER
4,186 shares
350K+ reached
View case study →
gentle mood
A DTC bodycare brand created to inspire a low-waste lifestyle with beautiful, functional products to uplift your day. Grew it from the ground up on TikTok with storytelling content over polished product visuals.
800K+ views
2.7M reach
$288K+ PR value
View case study →

Brands worked with

Hello!
I'm Christine, a social media strategist with 10+ years of experience across US and Asian markets, specializing in beauty, fashion, and wellness.

I've led social strategy, creative campaigns, and creator programs for multimillion-dollar brands. My work spans community building, creator partnerships, and the systems that help teams execute at scale.

Today, I work with brands as a fractional Head of Social and strategic consultant, bringing senior-level thinking and hands-on experience to their social teams.
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What others say

“I had the pleasure of managing Christine on the US brand team at Love, Bonito USA, where she built our US social media presence from the ground up. As a social media strategist, she has a rare ability to think about content from a funnel perspective—leveraging trends thoughtfully, and building content pillars that gave the account a distinct point of view localized to the US market while staying aligned with our global brand direction. Beyond social, she was a real asset to the wider brand team, particularly in our community-building and brand ambassador efforts, where she supervised ambassador outreach and consistently identified new creators worth partnering with. She also crafted and executed our partnership events, spearheading the planning of our 1-day wellness retreat and putting together our very first partnership event with Eldest Daughter Club for Eldest Daughter Day. Any team would be lucky to have her.”

Stephanie Seow
Head of US at Love, Bonito

“Christine gave really helpful, practical advice on how to approach Instagram Reels and paid ads. She recommended testing everything organically first using trial Reels before putting money behind any content, because if a video does not perform organically, it likely will not perform well as a paid ad either. Her approach was to post the same video multiple times with different text hooks or video hooks, evaluate what works within 24 hours, and then double down on the winners. The biggest takeaway was that success comes from volume and testing, not from trying to perfect one video before launch. Her advice was clear, actionable, and very useful.”

Seth Star
Founder at Astrum Computing

“In just 30 minutes, Christine gave me a lot of great ideas to test on our Instagram account to boost our engagement and brand awareness. She took the time to analyze our brand and account before the meeting and did that in a super nice way.”

Sebastien Noiret
CMO at Novaalab

“Christine shared lots of value regarding affiliate marketing, building a team and adding structure to our workflow.”

Thijs Verbraeken
Co-Founder at Golden Grip

“Christine is incredibly knowledgeable about YouTube and social media. She gave me a high-level organizational structure that made everything feel much more manageable, while also showing me how each platform works together as part of a bigger strategy. What impressed me most was all the things she introduced me to that I didn't even know existed. She explained the small but important nuances that can make a huge difference, from optimizing for SEO to using YouTube Shorts to drive more traffic to my channel. Those insights alone were incredibly valuable. She was upbeat, genuinely excited to help, and clearly knows her craft. I went into our session expecting to move one or two steps closer to my goal. Instead, I feel like she helped me leap an entire flight of stairs. I left with clarity, confidence, and a roadmap I can actually execute. I really appreciated both her approach and the depth of her expertise.”

Claudia Colonna
Children’s Book Author & Startup Tech Recruiter

“Christine is a true professional in social media marketing. She answered all of my questions clearly and gave me practical advice. I’d love to have another session with her.”

Kiyono Kawaguchi
Founder of a color analysis studio

“Great chat! We did a brainstorming trying to challenge a bit of my assumptions. Christine was helpful in playing devil's advocate and trying to understand our real USP. Those questions were very helpful as I got clarity by answering them. She was also generous with her time, definitely someone that you want to have in your journey!”

Luca Yesupatham Daniel
Founder at LifeOS

“Christine was amazing! Got some really good advice on optimizing social media videos on TikTok and IG. Also got some good advice on targeting a secondary audience, figuring out where my ICP is and on researching hooks.”

Nitin Ankad
Founder at Kinvo

“Christina was very useful and insightful. She gave me really good pieces of advice about IG and TikTok, what metrics to consider, what hook trials I should test, A/B testings, and we went through different ways on how to improve retention. I will be sure to implement all this in the upcoming weeks!”

Cesar Gallego
Founder & CEO at SESGAR.co

“Had a very insightful session with Christine on how we can go about our social content organically! Definitely sparked a lot of ideas”

Adele
Performance Marketing | AM

“Christine was very helpful and quickly understood our business and challenges. She gave us clear, practical advice that we can actually apply. Highly recommended!”

Olmo Cano
Founder of a fashion brand
Get in touch
Available for strategic roles, consulting, and speaking.

Ready to make social work harder for your brand? Let's build a strategy that moves the business forward.
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