Work With Me

A content calendar is an output, not a strategy. Effective social starts with understanding the audience, identifying opportunities for the brand, and defining how social contributes to broader business objectives.

Senior social strategy and creative leadership for beauty, fashion, and wellness brands, through fractional partnerships, project-based engagements, and focused advisory.

Have any questions? Check out the FAQ page.

Brands worked with

  1. 01.

    Fractional Head of Social

    Best for: Growing brands that need ongoing senior social leadership.

    Give social a clearer role in your business without hiring a full-time Head of Social. I work alongside your team to lead strategy, guide creative direction, oversee creator programs, and keep execution aligned with business priorities. Ongoing performance reviews help identify what to improve, scale, or rethink.

    Ongoing partnership · Starting at $5,500/month

    Find out more
    • Social strategy and priorities
    • Creative direction and feedback on content
    • Creator program oversight
    • Weekly meetings with your team
    • Guidance for your in-house team
    • Ongoing performance reviews
    • Minimum three-month commitment
    Enquire →
  2. 02.

    90-Day System

    Most requested

    Best for: Brands with an internal team ready to execute, but needing strategic guidance and support to turn their social strategy into consistent results.

    A deeper engagement combining social strategy, implementation systems, and ongoing strategic guidance as your team puts the plan into practice. Creative feedback, performance reviews, and agreed checkpoints help translate strategic recommendations into stronger execution.

    90-day engagements from $12,000

    Find out more
    • Scored social media audit and competitor benchmark
    • Audience, market and industry research
    • Positioning, buying-reason hypotheses and content pillars
    • Creative briefs for your team and/or UGC creators
    • Live creative testing, adjusted as results come in
    • Fortnightly creative reviews (six in total)
    • Attribution setup, so results can be traced to social
    • Monthly report linking social to business results
    • Workflows and a planning structure for your team
    • Refined strategy at day 90 and handoff

    Not included: content production, posting, community management and internal approvals. Your team handles these.

    Enquire →
  3. 03.

    Social Media Strategy

    Best for: Teams with execution capacity but no clear social strategy.

    Give your team a clear social strategy they can confidently execute. Through audience research, performance analysis, and competitive insights, we'll identify opportunities and establish your positioning, creative direction, content priorities, and a practical roadmap for the next 90 days.

    One-off project · Starting at $3,300

    Find out more
    • Social media audit across your accounts
    • Audience, trend and competitor research
    • Comment mining and sentiment analysis
    • Positioning, content pillars and tone of voice
    • Content calendar and planning templates
    • A 90-day roadmap your team runs on its own
    • Delivered as a strategy deck with a Loom walkthrough

    Not included: content production, posting, implementation reviews or live testing. Your team runs the plan.

    Enquire →
  4. 04.

    Strategy Session

    Best for: Founders and marketing leaders who need an experienced outside perspective.

    Get clarity on your most pressing social media challenge and leave knowing what to prioritize next. This focused advisory session helps you evaluate what's working, identify gaps, and make more informed strategic decisions.

    60-minute session · $350

    Find out more
    • 60-minute call on one pressing challenge
    • Review of what's working and where the gaps are
    • Clear priorities and practical next steps
    • A written summary after the call
    Book a session →
Stephanie SeowHead of US at Love, Bonito
As a social media strategist, she has a rare ability to think about content from a funnel perspective—leveraging trends thoughtfully, and building content pillars that gave the account a distinct point of view localized to the US market while staying aligned with our global brand direction. … Any team would be lucky to have her.

Tell me what you're working on.

Share a little about your brand, what you're looking to achieve, and where you need support. I'll review the details and follow up if it looks like a good fit.

Have something else in mind? Select campaign and creator partnership projects are available on a custom basis, from creative direction to larger brand activations.

Prefer email? hello@xchristinetan.com
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