Ready, Set, Live
561K+ accounts reached through Love, Bonito’s own channels.
A lifestyle-focused campaign that extended an influencer trip to Singapore, giving Love, Bonito’s community an authentic, useful way to discover the city through the places creators visited, the experiences they shared, and a mini guide designed for future travel inspiration. By connecting Love, Bonito’s home-market story to the culture, energy, and experiences that make Singapore special, the campaign strengthened brand affinity and kept Love, Bonito top of mind beyond the trip, ultimately supporting consideration, customer engagement and growth in Instagram-driven website traffic.
At a glance
- 01ExtendDeveloped content for Love, Bonito’s own channels alongside the influencer campaign.
- 02ExploreFeatured the food, places, and experiences the creators discovered in Singapore.
- 03GuideCreated a mini travel guide featuring local recommendations, with the Love, Bonito store naturally included as one of the stops along the way.
- 04Result561K+ accounts reached and more than 1M views during the campaign.
The campaign
The influencer trip presented an opportunity to extend the campaign beyond the creators’ own content and build a broader story around Singapore, the city where Love, Bonito began.
I shaped the content direction around the places, food, and experiences the creators discovered, giving Love, Bonito’s audience a more personal introduction to the city. This extended into a mini Singapore travel guide, with the brand’s store naturally included as one of the stops.
The approach was designed to give audiences something worth saving for a future trip, while reinforcing Love, Bonito’s connection to Singapore and creating a natural opportunity for store discovery. It also gave the campaign content that could remain relevant beyond the trip itself.
My role
- Owned-channel content strategy
- Lifestyle content direction
- Travel guide development
The impact
- 561K+ accounts reached on owned channels
- 1M+ campaign views
- 4M estimated reach across six influencers
- +21% total Instagram website sessions
- +84% Instagram Story sessions
Content produced
Lifestyle-first posts and a mini Singapore travel guide on our own channels.
Key visuals
Fractional Head of Social