Ready To Glow
Sold out one-day retreat with approximately 80–90 attendees on a lean budget.
A sold-out wellness retreat in New York City, bringing together beauty, self-care, and mental well-being through carefully sourced brand partnerships and experiences.
At a glance
- 01BriefBring Love, Bonito’s Ready To Glow theme to the US audience through a wellness-focused experience.
- 02SourceSecure event partners and vendors while working within a lean budget.
- 03ProgramBuild a retreat around tea, sound baths, personal color analysis, and mental well-being.
- 04ResultSold out at approximately 80–90 attendees · $17K in total partnership value secured, including $8K–$9K in goodie-bag products · 550K+ combined following across 10+ influencers who posted · 85K+ estimated Instagram Story reach.
The challenge
Love, Bonito’s Ready To Glow theme presented an opportunity to connect with its US community through experiences beyond fashion.
The challenge was to develop an event that reflected the campaign’s focus on confidence and well-being while delivering a memorable experience on a limited budget.
The solution
I co-conceptualized a one-day wellness retreat in New York, bringing together experiences that explored different interpretations of what it means to feel good.
The program moved through four experiences: a mindful tea session, a sound bath experience, personal color analysis, and a panel discussing mental health and well-being.
The panel brought together voices from the beauty and wellness communities, including Liah Yoo of KraveBeauty, Felicia Lee of Beauty Within, Anise Health, and Sherri of Eldest Daughter Club.
With a lean budget, partnerships played a central role in making the concept possible. I sourced and negotiated vendors, securing complimentary sessions with The Qi and Ari Rang, alongside a preferred rate sound bath experience with Tone Center.
The event allowed Love, Bonito to connect with audiences through shared interests in beauty, wellness, and personal well-being, while creating opportunities for creator content and organic coverage.
My role
- Event concept and execution
- Vendor sourcing and negotiation
- Influencer outreach and coordination
- Brand partnership negotiation
The impact
- Sold out at approximately 80–90 attendees
- $8K–$9K in goodie bag value secured
- 550K+ combined following across 10+ influencers who posted
- 85K+ estimated Instagram Story reach
Event images
Fractional Head of Social