Systems
The infrastructure behind the output: creator databases, campaign briefs, production workflows, and event playbooks designed to help a small team deliver consistently without every decision depending on one person.
Seeding Program
Managing a high-volume creator seeding program required visibility across relationships, content delivery, and performance.
I oversaw approximately 100 creators each month for the US market, managing the process from creator coordination and briefing through posting and performance tracking.
I developed campaign-specific messaging and worked with a team of two to prepare creative lookbooks, monitor seeding activity, and keep the program aligned with monthly targets.
The creator database grew to 210 KOLs by the following year, giving the team a clearer view of which creators were performing, who required follow-up, and which relationships were worth prioritizing for future campaigns.
What Creators Shared
Fractional Head of Social