Content Creation

Social-first content for DTC brands including Love, Bonito, Hulken, Korres, Quince, Jolie, FilterBaby and Plaud. Creative concepts and scripting are informed by audience sentiment, social listening, and an understanding of what resonates on each platform.

Social listening before scriptingLove, Bonito, Hulken, Korres, Quince, Jolie, FilterBaby, PlaudCustomer sentiment, pain points, unmet needsOne TikTok comment thread, two models: 5’0” and 5’7”Lifestyle, fashion, beauty and tech
Hulken
Love, Bonito
FilterBaby
Plaud
Hulken
Love, Bonito
Tower 28
Les Amis
Burrow
Love, Bonito
Jolie
Les Amis
Staff
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito
Love, Bonito

How I make it

Content informed by what audiences are already saying.

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  1. Listen

    Identify audience questions, conversations, and content opportunities through social listening.

    01
  2. Script

    Translate audience insights into relevant hooks, concepts, and scripts.

    02
  3. Shoot & edit

    Produce platform-native content, filmed and edited in-house.

    03
  4. Report

    Track views, shares, and saves to evaluate content performance.

    04

One comment, one video

A question the comments kept asking, answered on camera.

A comment on Hulken’s TikTok

Linda.B.624

Do you have one for tall people or is it adjustable?
“Tall, small, Hulken for ALL” — TikTok, January 2025
19,820
views
15,465
accounts reached
173
shares
92
saves

Fractional Head of Social

A stronger social strategy starts with a clearer direction. Let’s build yours.

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